Massage Master Manchester: website design, local SEO and Google Business Profile
A qualified sports massage therapist running a mobile service across Manchester. We researched demand, planned the site around it and built a local-first website that puts the therapist and his credentials up front.
- Mobile service across Manchester
- Website, local SEO and GBP
- Built on WordPress
The client and the challenge
Disclosure: Massage Master Manchester is the practice of FlyRank co-founder Jean Bed Essounda Bekono.
Massage Master Manchester is a sole-practitioner business run by Jean Bed Essounda Bekono. It offers sports, deep tissue, full body and back, neck and shoulder massage, travelling to clients within about ten miles of the city centre.
The challenge was trust as much as traffic. Massage searches in Manchester are crowded with listings that people are wary of, so a first-time client needs to see quickly that this is a qualified, insured therapist offering treatment. The previous site had been removed, so the business also needed a fresh build and consistent tracking.
- Win local searches for mobile massage in Manchester.
- Make the therapist and his qualification the centre of the site.
- Keep the home address private, as a service-area business.
What we found
Keyword research, the existing listings and a pre-launch audit shaped the plan.
- Demand is real but concentrated
- Roughly 6,600 monthly searches for the head term “massage manchester” and about 480 for “mobile massage manchester”. Across the four core service terms the total is around 1,970 a month. The mobile term fits the business model, so it became the primary target.
- The therapist is the product
- People choose a person rather than a brand. The site is written in the first person and leads with qualifications, what a session involves and what is not offered.
- A recognised qualification
- VTCT Level 3 Diploma in Sports Massage Therapy, awarded in 2024, which sits at the top of the therapist page and in the structured data.
- Address exposed in places
- The Google Business Profile showed the home address publicly, and the homepage map risked revealing it. Both needed to change for a mobile business.
- Inconsistent listings and hours
- An unclaimed directory listing carried the wrong address and 24-hour opening, and opening hours disagreed between the profile and the site.
- Content that conflicts with local SEO guidance
- Area pages carried FAQs and sat under a generic areas section, so the structure was reviewed before launch while changes were still cheap.
What we did
One plan covered the site, the keyword map, on-page work and local SEO.
Research and topical map
Pulled keyword and ranking data, mapped services and areas to pages, and set the mobile service model with a ten-mile radius.
Plan the structure
Seventeen pages: home, pricing, what to expect, the therapist, booking, reviews and contact; one page per treatment; and area pages for Manchester city centre, Salford, Chorlton and Didsbury.
Build the website
A WordPress build on the Kadence theme with a calm, clinical design, plain-language copy and a short blog of three to five supporting posts.
Add structured data
LocalBusiness, Service and Person markup with the qualification and a service area instead of a street address.
Tidy local listings
Rewrote the Google Business Profile description, services and products to match the site, and listed the corrections needed on directory listings.
Results so far
Results are being tracked; we will publish verified numbers here. The site is in final pre-launch checks, so there is no ranking or enquiry data to report yet.
Services used on this project
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