Hyde Road Wheels and Tyres: an SEO audit that found a broken Book Now button

What was the problem?

Hyde Road Wheels and Tyres is a family-run shop serving Gorton and the surrounding Manchester areas, with a site that listed tyre fitting, puncture repair, mobile fitting, MOT, servicing, brakes and more. The audit looked at why that site was not turning searches into bookings.

• A broken main button. The Book Now button on six service pages linked to /contacts/, which returns a 404. The real page is /contact-us/. Those pages had about 414 views and 326 sessions in the previous 12 months.
• Pages competing with each other. About ten pages ranked for the search "hyde road tyres", the shop’s own name.
• Weak service pages. Service searches showed a click-through rate of 0.03 to 0.07%, at positions between 22 and 84.
• Missing basics. The homepage meta description was empty, seven pages had no meta description, six service pages had no H1 and seven page titles were over 60 characters.
• Image housekeeping. 13 images had no alt text, nine were over 100 KB and 18 had no size attributes.

What did FlyRank build?

This was an audit, not a rebuild. We crawled the site with Screaming Frog, ran a homepage and competitor check, and pulled Google Search Console and Google Analytics 4 data. The findings went into a Google Sheet report with 16 tabs and a prioritised list of 156 tasks.

The audit was carried out on 23 August 2026, and the report sheet was revised on 24 August 2026.

What changed?

Nothing we can call a result yet. No fixes by FlyRank are recorded on this account so far, so we are not claiming any change in rankings, calls or bookings.

What we can give is the starting position from the audit, so any future change can be measured against it:

• About 300 clicks a month from Google, stable for 16 months.
• A click-through rate between 1.14% and 2.4%.
• Service pages at a click-through rate of 0.03 to 0.07%, in positions 22 to 84.

What happens next?

The audit points to a clear first set of fixes: repair the Book Now links so they reach the contact page, give each service page its own title, description and H1, and separate the pages competing for the shop’s name.

After that, the measures are simple: clicks and click-through rate for service searches in Search Console against the baseline above, and how many people reach the contact page from Book Now. If work goes ahead, results will be added here with their dates.

Baselines are from the August 2026 audit. No outcome is claimed.