The FlyRank blog
Notes on search, AI visibility and getting found
Practical, plain-English pieces on local SEO, AI search visibility and web design from FlyRank, a Manchester agency run by two founders. They are written for business owners deciding what to do next, not for other agencies.
- Plain English
- Updated in place
- Written for business owners
Short answer
The FlyRank blog explains local SEO, AI search visibility and web design in plain English for business owners, mostly in Manchester and Greater Manchester. Each post answers one real question in its first line and links to sources for any claim. Posts are updated in place rather than republished, because freshness affects how both Google and AI tools treat a page.
Which posts should you read first?
Start with the three posts below: what SEO costs in the UK, what AI search optimisation is called, and why SEO agencies go quiet. Each answers one real question a business owner asks before hiring anyone, in plain English and without padding.
Key takeaway: Three posts, three questions every owner asks before hiring an agency.
Post 01
How much does SEO cost in the UK?
UK SEO retainers typically run £500 to £5,000 a month. Here’s what drives that range, what a fair retainer should include, and FlyRank’s own published prices.
Post 02
What is AI search optimisation actually called?
AEO, GEO, LLM SEO and AI SEO all describe the same work: getting recommended by ChatGPT and AI Overviews. Here’s why there are four names for one job, and why it’s included in FlyRank’s retainers, never an extra.
Post 03
Why your SEO agency went quiet
The monthly PDF, no calls, jargon that stops you asking questions — here’s why it happens, and what a report that’s actually worth reading looks like instead.
What will you find on this blog?
You will find straight explanations of things usually made to sound more complicated than they are: what a Google Business Profile needs, why AI tools recommend one business over another, and the honest questions worth asking any agency before you hire one.
The SEO agency page and AI search page hold the core explanations, and the local SEO page covers the map results.
Key takeaway: The blog answers questions; the service pages describe the work.
How is each post written?
Each post opens with the answer in its first line, then qualifies it with context and sources, covers the follow-up questions a reader would ask next, and ends with a short FAQ. Every paragraph is written to make sense on its own.
- The answer comes first, in one or two sentences.
- Two or three paragraphs explain why, with sources.
- Headings are the questions you would ask next, in order.
- A key takeaway closes each section, and a FAQ closes the post.
Key takeaway: Answer first, proof second, follow-up questions third.
Why does the blog avoid filler?
There is no filler because length is not the point. A short, clear answer to a real question is worth more than a padded piece written to hit a word count, and it is also what tends to get cited by AI tools. We would rather publish fewer useful posts than a large volume of thin ones.
We update posts in place as things change, because freshness affects how both Google and AI tools treat a page.
Key takeaway: Fewer, better, kept current.
Where do the facts and numbers come from?
Facts come from primary sources, such as Google’s own documentation and HMRC, and each is linked in the post. We do not quote statistics we cannot source, and we do not publish competitor prices we cannot verify.
Where FlyRank describes its own work, it uses dated case studies from the work page. If you spot an error, tell us and we will correct it.
Key takeaway: No unsourced numbers, and corrections are welcome.
FAQ
What else do people ask about the blog?
How often does FlyRank publish?
Regularly, but only when there is something genuinely useful to say. FlyRank is two people running client work, so the blog is deliberately small and kept accurate rather than large and thin. Existing posts are refreshed in place when facts change, which helps both readers and search engines. However, there is no fixed schedule.
Is this blog written for SEO people or for business owners?
Business owners. If a term needs explaining, we explain it in the same paragraph instead of assuming you already know it. Posts avoid jargon where possible and say plainly when an answer is uncertain. That also makes them easier for AI tools to quote. However, other agencies are welcome to read, and corrections from them are welcome too.
Can I ask FlyRank to cover a specific question?
Yes. Send a question through the contact page or by email and we will consider it for a future post, particularly if it is a question a Manchester business owner would ask before hiring someone. Questions that come up repeatedly in client calls are the most likely to be answered. We cannot promise a date. However, we are happy to answer you directly.
Do the posts give advice I can use without hiring FlyRank?
Yes. The posts are written so you can act on them yourself, for example by running the AI search checks in our guide or by asking the questions we suggest of any agency. Many readers fix their Google Business Profile themselves. If you would rather have it done, the service pages explain what FlyRank offers. However, doing it yourself takes time and care.
Are the sources in the posts reliable?
We link primary sources wherever a claim needs proof, mainly Google’s documentation, HMRC guidance and the crawler documentation published by OpenAI and Perplexity. We avoid vendor surveys and unsourced statistics. Links are checked when a post is written and when it is updated. However, search guidance changes, so check the date on any source.
Free, no call required
Want to see what Google and AI say about your business?
We check what ChatGPT, Google AI Overviews and Perplexity currently say about you, what they get wrong, and which competitor they name instead. Jean or Hassan checks it by hand.
Prefer to talk? +44 7495 335550 or hello@flyrank.co.uk